Submitted by director@writer... on
Monday, July 15, 2019 - 9:56am

Redesign of the Writers’ Federation of Nova Scotia Logo and Website

ABOUT the Writers’ Federation of Nova Scotia

The mandate of the Writers’ Federation of Nova Scotia (WFNS) is captured in its Mission Statement:

“To foster creative writing and the profession of writing in the Province of Nova Scotia; to provide advice and assistance to writers at all stages of their careers; to encourage greater public recognition of writers and their achievements; and to enhance the literary arts in our regional and national culture.”

Founded in 1976, the WFNS is a registered not-for-profit organization with charitable status that operates with funds raised from membership dues, program and service fees, and donations, as well as grant support from the Department of Communities, Culture and Heritage, the Department of Education, and Arts Nova Scotia. The WFNS has an annual membership of approximately 550 Nova Scotia writers.

WFNS programs include: Writers in the Schools, which brings more than 60 writers a year to schools across the province; Nova Writes Unpublished Manuscript Competition, which provides feedback by professional writers on unpublished manuscripts and modest awards for writers; and the Alistair MacLeod Mentorship Program, which matches emerging writers on the cusp of professional publication with professional writers. The WFNS coordinates three literary prizes: The Evelyn Richardson Non-Fiction Award ($2,000); the J.M. Abraham Poetry Award ($2,000); and the Thomas Raddall Atlantic Fiction Award ($25,000), the Atlantic region’s most generous literary award. The WFNS also holds workshops on the craft of writing and professional development sessions on the business of writing.



The current logo for Writers’ Federation of Nova Scotia has the look of Scrabble tiles and consists of the initials W F N S. The full name is written out and appears below or to the side.

The motto for the Writers’ Federation of Nova Scotia is “Writers helping writers.”

A new logo would appear on the website and exterior signage for our office, located in the Immigration Annex building at 1113 Marginal Road, Halifax.


The Writers’ Federation of Nova Scotia website is a work horse for our organization. It is used for information dissemination about special events, workshops, and job postings. We use it to provide information on programs and services, to gather registrations for workshops, professional development sessions and events with RSVPs, and to accept submissions for contests, such as the Nova Writes Competition for Unpublished Manuscripts.

The website also contains a database of our present and past membership, with contact information, and info about their writing interests.

The website allows our approximately 550 members to update their membership, enroll for workshops, give donations, and post events. Members of Writers’ Council – a special designation for members who are professional writers – can also post their profiles on the website.

The present website’s content management system is Drupal.



A new logo is needed. Input will need to be gathered from key stakeholders including board members and general membership.

The logo will be an important element of the new website, exterior signage, stationary, etc.


Our website needs to be able to maintain its current functions, as well as being fully responsive (able to open on tablets, phones and desktops), engaging, interactive, and attractive. Graphic styles, imagery, layout and typefaces will relate to the WFNS brand.

Should a new content management system be recommended, the current site’s database will need to be migrated. Drupal is the current content management system.  

The website should be easy for WFNS staff to update.

A new template for the Writers’ Fed’s e-newsletter, Subtext, should be created to tie in with the design of the website.

The new website should contain feeds for the WFNS’s social media channels, including Facebook, Twitter and Instagram.


In responding to this RFP, please include estimated budget(s) and timeline(s) for:

  1. Logo
  2. Website redesign
  3. Newsletter template
  4. Database migration
  5. Design for exterior signage


We are looking for small agency with experience working in non-profits who can handle all aspects of the job. We would prefer to work with an agency in HRM because of proximity since we would expect to meet for regular updates and to provide feedback and direction during all phases of the project. We want to work with someone who we can call for same-day advice once the website is up and running.

Please submit proposals to Marilyn Smulders, executive director, at, by August 19, 2019.